June 2016


For over 20 years Fenwick’s have helped cyclists enjoy better rides by creating products that do more than last the distance. Since 1995, they’ve worked passionately at their business but their brand wasn’t working as hard as they were – it was time for a change. Together with our design partners at Peloton Design we conducted focus groups and a thorough marketplace analysis for Fenwick’s. This in turn supported a refined product range and an identity that’s as versatile as they are. www.fenwicksbike.com