Alison Lyon

Alison is passionate about research and its possibilities for improving quality of life and life chances.


She specialises in communications across a variety of commercial and public service sectors.


One of the first UK qualitative researchers to start working online, she has built a reputation for innovation, creativity, thoroughness and attention to detail.


“I’ve seen Alison get hesitant teenagers sparking and young lads full of bravado reflecting: she connects with a huge array of respondents brilliantly, from vulnerable pensioners to time-poor health professionals… she’s an outstanding researcher and immense fun to work with”

(Adrian Haldane, BIS)


Alison is experienced and skilled across most qualitative approaches, particularly in the context of online, and her clients include COI (government communications), the BBC, Open University, Department of Education, NHS, Department of Health, Legal Services Commission, Human Fertilisation and Embryology Authority and commercial companies such as the Lloyds group (Halifax, Bank of Scotland, Clerical Medical, and Scottish Widows), The Share Centre, Transform, and B.E.C.