Abby Jones

Abby Jones


Abby has been in research for more than 20 years. In this time, she has worked as qualitative directors at Rdsi and Sherbert Research and as head of research at C&E Advisory - a business and society consultancy.

A natural facilitator, Abby is energetic and enthusiastic, enabling her to quickly earn the trust of respondents and get to the heart of the issues she's researching.

She is a respected child and teen research expert as well as having extensive experience in corporate responsibility, charity and government research.

Examples of Abby's work include:

  • Teen pregnancy ad campaign (Department for Education)
  • Greener schools initiative, The Pod website (EDF)
  • Cause marketing campaign (Vodafone and National Autistic Society)
  • Corporate charity fundraising strategy (Macmillan Cancer support)
  • Delinquency on the railways (Network Rail's 'No Messing' Campaign)
  • Employee volunteering research (BP)
  • Children and the digital divide (Ofcom)